Learn what Playboy Club is, how it evolved from print & nightlife into a modern fans-platform, and why it’s becoming a premium alternative to other fansites.
Playboy Club is the digital continuation of a brand that has spent decades shaping culture, style, and conversations around freedom, confidence, and self-expression. While many people associate Playboy with its magazine or iconic imagery, Playboy Club today represents something different: a modern fans platform allowing creators to interact with their fans via subscriptions, PPV, chat & lives.
To understand what Playboy Club is now, it’s important to look at where it came from — and how it adapted as culture, media, and technology changed.
Key Takeaways:
- Playboy Club in the 60s
- Playboy Magazine Stopped during Covid
- Playboy makes its own Fan-Site: “Centerfold”
- The first creative director – Cardi B
- Renaming “Centerfold” to “Playboy Club”
1. Playboy Club in the 60s
The 1st Playboy Club opened in the early 1960s as an exclusive, members-only social club. With locations across the United States and Europe, it combined nightlife, entertainment, and luxury under a single brand identity.
At its peak, Playboy Club was not just about access — it was about aspirations. Celebrities, business leaders, and cultural icons gathered in Playboy Clubs because they symbolized status, freedom, and modern lifestyle thinking. The clubs became an extension of Playboy’s broader cultural influence, long before digital communities existed.
2. Playboy Magazine Stopped during Covid
During the COVID-19 pandemic, Playboy made the decision to pause the regular print publication of Playboy Magazine. This moment marked a major turning point for the brand.
Print media had already been declining for years, and the pandemic accelerated a shift that was already underway. Audiences had moved online, and creators were building direct relationships with fans through digital platforms rather than traditional media channels.
Instead of focusing on print, Playboy redirected its energy toward digital storytelling, creator-led content, and scalable online experiences.
However, Playboy Magazine returned in 2025!
3. Playboy makes its own Fan-Site: “Centerfold”
As the creator economy grew, platforms based on subscriptions, direct fan access, and exclusive content became mainstream post-Covid. Recognizing this shift, Playboy launched its own fans platform called Centerfold.
Centerfold was designed to give creators a space to connect with their audiences without relying on external platforms that controlled discovery, monetization, or branding. Unlike traditional fan sites, Centerfold positioned itself as a premium environment, focused on creativity, lifestyle, and long-term creator value.
For many creators that are familiar with platforms like OnlyFans or Fansly, Playboy Club represents a new type of OnlyFans alternative — one backed by an established global brand with a deep understanding of culture and media. Monetization through subscriptions, exclusive releases, and PPV content was central, but so was creative ownership.
The platform aimed to move away from short-term trends and instead support creators in building sustainable digital businesses.
4. The first creative director – Cardi B
To define the platform’s voice and cultural relevance, Playboy appointed Cardi B as the first creative director of Centerfold. The move made headlines instantly, becoming viral globally.
Cardi B’s involvement sent a strong message: this platform was creator-first, unapologetic, and built around modern cultural power — not nostalgia. Her influence helped frame the platform as bold, inclusive, and aligned with how creators think about ownership, expression, and monetization today.
5. Renaming the Platform as “Playboy Club”
As Centerfold evolved, the platform was eventually renamed Playboy Club. The rebrand was intentional. It connected the digital product to Playboy’s historic identity while making it clear that this is its digital future!
The name Playboy Club carries decades of recognition, but in its current form it represents a digital space where creators and Playboy fans meet through subscriptions, PPV content, and direct interaction.
Today, Playboy Club functions as a modern creator platform. Creators can monetize through subscriptions, offer exclusive PPV experiences, chat, live cams and build ongoing relationships with their audiences. Fans gain access to curated, premium content and a closer connection to the creators they support.
Join Playboy Club as a fan or creator at: https://www.playboyclub.com/
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